When Elias Rosenthal watched UCSF’s Dr. Robert Lustig’s interview on 60 Minutes entitled “Sugar: The Bitter Truth,” he realized he was hooked on junk food. Elias also recognized he wasn’t the only one. Inspired by Benjamin Franklin’s leadership advice “Tell me and I forget. Teach me and I remember. Involve me and I learn,” Elias organized twin projects: Teens4Health.org and Teens4Biz.org. Teen4Health.org encourages health and fitness literacy while Teens4Biz.org promotes financial literacy, public speaking skills, leadership, and college and career guidance for teens. Elias’ growing organizations have over 6,000 social media followers and offers donations to Save a Child’s Heart in Israel, as well as youth health education projects at Friendship House, California’s largest Native American center.