Jordan created Love Letters for Literacy (LLL), which focuses on teaching the alphabet to preschoolers and ESL students with colorful play-based literacy packets created by LLL volunteers. Fifty percent of at-risk children begin first grade with early literacy skills up to two years behind their more advantaged peers; LLL seeks to equalize the educational playing field by helping close the achievement gap with fun, educational games families can play together. Since 2014, LLL has mobilized over 19,600 volunteers worldwide, developed relationships with over 50 nonprofits and Head Start programs, and helped over 43,000 underserved children learn to read in all 50 states and 30 other countries.