Love for the Elderly
Pepper Pike, OH | 19
2020 AWARD RECIPIENT
“No one deserves to feel alone. Spending time in senior communities inspires my work to supplant loneliness with love for our elders and to empower people of all ages to engage in tikkun olam.”
At the age of twelve, devastated by his grandfather’s death, Jacob Cramer began volunteering at a local assisted living facility as a way to memorialize and grieve him. During these visits, he learned about the loneliness that is prevalent in senior living facilities. This motivated him to found Love for the Elderly, which works to address issues of isolation in senior facilities through letter writing campaigns, gift boxes, and intergenerational relationship building. To date, Love for the Elderly has served over 20,000 seniors and engaged 65,000 volunteers across 64 countries. They have engaged dozens of companies such as Dell, Google, and Humana in letter writing campaigns, collecting over 95,000 letters to seniors. His work has received coverage in GLAMOUR, Parade Magazine, HuffPost, and USA Today. Jacob has a strong vision for the future of Love for the Elderly, which includes creating a kindness ambassador program, launching a new digital storytelling initiative, and publishing a children’s book.